“When it comes to qualitative research, Jan Newman is one of the real experts who simply ‘Gets it’. No matter what the product is—from consumer package goods to complex technologies, Jan is able to wrap her head around the key issues and able to elicit meaningful input from a far-reaching range of participants.”

Susann Rivera

Team SRC, LLC

“Jan's exceptional experience and qualifications were obvious at every stage of the project, as she traversed the art and science of qualitative research and worked to educate and guide us through the qualitative research aspect of a broader communications audit for a well-known, national youth program.

From preliminary discussion of focus groups through to a well-articulated series of marketing recommendations, The Newman Group exceeded expectations, delivered on time and provided the type of professional partnering and support that made the project seamless for the client. We received a thorough estimate for services, outlining project costs and fees; worked closely with Jan to develop objectives, which in turn led to a carefully constructed questionnaire and discussion guide; determination of an appropriate facility location for conducting sessions and  identification of our target respondents. Jan's skills as a group moderator were evident as she explored and probed the "what" and "why" among respondents, eliciting in-depth answers and follow-on questions which got to the core of the mindset we were seeking to uncover. The subsequent findings report Jan authored outlined specific actions the client could take to align its program offerings with the actual needs of its constituencies. The project was a resounding success!”

Julia Lehman

Managing Partner

Black Ink Enterprises, LLC

“Jan Newman provided the expertise to help us design and carry out focus groups with consumers to learn about their attitudes, motivations and behavior's with regard to their purchase of house hold hard surface cleaners, indoor insecticides and outdoor pesticides.  In addition her assistance was critical in gleaning critical information from the results.  She has a broad network of consumer research facilities which was fundamentally important to conducting the focus groups in the required geographic areas.  In addition to her professional expertise, Jan brought a lot of positive energy and a can do attitude to the project!"

Julie Winters

Chesapeake Bay Program Office

U.S. Environmental Protection Agency