REASONS TO USE

What is The Newman Group Advantage?

The Newman Group provides versatility and the personal approach advantages of a small specialized company coupled with the crucial qualifications of any large organization. The Newman Group offers:

1. •Rapid turnaround time            
   

2. •Competitive pricing
   

3. •Concise objective analysis
   

4. •Nationwide coverage
   

Who should consider using The Newman Group?

Anyone who is involved in problem solving by providing qualitative responses to a question could consider The Newman Group.  When you are looking for the Why? And the How? And a creative verbal explanation toward a problem, The Newman Group could be the answer.

Why The Newman Group?

Focus group research is unlike other forms of research. It is very spontaneous. Not even the best discussion guide can second-guess some consumer responses. The Newman Group is conducted with great sensitivity toward your issues with inexhaustible probing. This helps to uncover subtle nuances (both verbal and non-verbal signals) that can be translated into strategies and product designs.

Are you satisfied that you have a truly customized focus group?

Every company's marketing research projects are customized, if they are done right, because each company's questions and needs are different. The Newman Group is special, since a repertoire of qualitative skills are offered and tailored to the needs of each project conducted.

Are your focus groups conducted without losing the focus?

Many moderators lose the focus of their groups with their own hidden agendas. The Newman Group answers your focus group objectives and your questions in terms the audience can understand.  With a background in marketing fundamentals, The Newman Group translates product management and strategy issues in a manner quickly understood by your consumers.

Did you know there are 8 basic steps in conducting a focus group project?

1. 
   

1. 1.Development of objectives
   

2. 2.Discussion guide planning
   

3. 3.Respondent screening
   

4. 4.Facility selection and rental         
   

5. 5.Respondent recruiting
   

6. 6.Group moderation
   

7. 7.Audio/video tape analysis
   

8. 8.Written report with actionable marketing recommendations
   

Have you considered these uses for focus groups or one-on-one interviews?

1. •Executive interviews
   

2. •Corporate identity
   

3. •Concept generation
   

4. •Product positioning
   

5. •Product sampling and evaluation
   

6. •Competitive research
   

7. •Advertising direction
   

8. •Employee evaluation
   

Are you uncertain about?

1. •How to target your project to maximize results?
   

2. •How to select a field research company to recruit a focus group?
   

3. •How to develop screening parameters to obtain proper demographics?
   

4. •How to write a sensitive discussion guide?
   

5. •How to synthesize consumer remarks from group-to-group?
   

6. •What to do in difficult situations where standard probing seems to lack impact?
   

7. •What to do to spark consumer enthusiasm to the interview process?
   

8. •How to obtain consumer trust to deliver candid honest comments?