EST.1977

 
 

Thank you for your interest in The Newman Group. We specialize in conducting all forms of qualitative research on communication issues, product development and design, and strategic planning for traditional and e-commerce companies. The target for these efforts includes both the consumer and the B2B segment. We are based in Burlingame, CA only 10 minutes from the San Francisco airport, and travel nation-wide.


As a marketing research company for over 30 years we have seen many changes in our industry. With the formation of The Newman Group, Ltd. in 1977, we developed a corporate goal: to translate consumer responses into actionable marketing recommendations for our clients.





 

WELCOME

The Newman Group, Ltd.’s Goal:


“We translate consumer responses into actionable marketing recommendations.”


Contact Information

Company The Newman Group, Ltd.

CONTACT  Jan Newman, President

location Burlingame, CA

PHONE       650 579-5590

E-MAIL       newgrp@aol.com

Methodologies Offered


  1. •Traditional focus groups

  2. •Online bulletin boards

  3. •Online focus groups

  4. •Joint spouse focus groups

  5. •Joint parent and children focus groups

  6. •Children only focus groups

  7. •Teen only focus groups

  8. •Dyad

  9. •Triads

  10. •Mini groups

  11. •One-on-ones

  12. •FocusTrack® studies (qualitative panels)

  13. •In-home interviews (ethnographies)

  14. •Common Ground Forums

   through the Kettering Foundation

• Meeting facilitations/SWOT analysis


Segments Provided


  1. •Adult consumers

  2. •Children

  3. •Teens

  4. •Business-to-business (B2B)

  5. •Executive and professional

  6. •Employee

    Qualitative Research in Today’s World